 Goal:
Aalston's was selling computers, computer accessories and electronic
equipment in the north-east but wanted to expand their reach and increase
their sales by adding an e-commerce store. Although they were "novice
on-line retailers", they wanted a professional looking site that was
easy to navigate and that would allow them to easily modify their store
content and products.
Result:
Through a series of meetings, we designed a simple but effective color
scheme and graphics and built their Yahoo Store with the product database
and pictures. We also trained them on how to update all aspects of their web
site and process their orders. Today the site is receiving many visitors and
their sales are continually increasing.
Testimonial:
Dear Dan:
I just wanted you to know how much Aalstons, LLC appreciates your professional Web design for our online store, Aalstons.com. The overall
design is eye-catching, yet uncluttered and easy to use. Our customers find
it very easy to find exactly what they are looking for, and the shopping
basket feature facilitates sales. We have had several repeat customers!
Every new site requires maintenance and adjustments. On each and every
occasion that I needed help or information, you responded promptly and
explained just what it was I needed to do to resolve my problem. When my
e-mail responder wasn't working because we switched our ISP, you corrected
the problem immediately. And you took the time and trouble to tell me just
what you did, so I would be able to make the changes myself in the future.
Dan, I definitely appreciated your patience and your professionalism,
especially to a novice on-line retailer.
What is really important, though, is your monthly submissions to various
search engines for Aalstons. Even if we had the best looking site (and we
are definitely in the running for that), we still need to promote our site.
And that is just what you do through the submissions to the high profile
search engines. Keep those sales leads coming! (I enjoy looking at the
graphs that show our leads climbing!) Thanks again, for the terrific job you
do.
Pat McDonnell
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